There are challenges and disruptions in tech sales, much like any other sector. But it’s also a cutting-edge space that’s leading disruption, transformation and innovation. While women have historically been underrepresented in tech, the tech sales industry is leading the way in providing opportunities for talented female sales professionals.
If you’re a woman in sales looking to break into the tech sector, check out these inspiring stories from three leading sales professionals: Penelope Van de Ven, Account Manager at Notified, Matilda Phillips, Account Executive at Stripe, and Jasmine Gray, Customer Success Team Manager APAC at Aircall.
How I got my start in tech sales
Penelope
“Honestly, I fell into sales by accident! Having just completed a degree in Veterinary Science and Biomed Engineering, I did not know what I wanted to do. But I knew enough about the tech world to realise it would be the best industry to get into to be a part of genuine innovation.
After applying for a few tech roles and speaking to a few recruiters, I eventually got paired up with an IT scale-up. The recruiter and hiring manager were vague on the specific responsibilities of the role but I thought the benefits were great and the culture amazing. I was happy to land a job in tech. My first day was my introduction to the harsh world of cold calling.”
Matilda
“I moved from New Zealand to Sydney immediately after university, on graduating with a Bachelor of Communications majoring in Radio. I was lucky enough to be surrounded by others already working in tech who encouraged me to consider a career in tech sales. A good friend of mine (who is now a two-time tech colleague) referred me for my first job as an SDR (sales development rep). I dove head first into a career path I did not know existed until a few months prior!”
Jasmine
“I’d love to say I had an amazing transition into tech sales but the truth is that I was offered an incredible opportunity that I couldn’t turn down. I was extremely unsure about the fit but I took the leap. The thought of working in a tech company terrified me but I was interested in the opportunities and growth that would come. And now, I couldn’t think of a better industry to be in.”
What I absolutely love about tech sales
Penelope
“There’s joy from helping clients solve unique problems but the best feeling is knowing that you’re contributing to real change. Digital transformation is truly the way forward for most companies and being involved in tech sales means that we are at the forefront of supporting companies in literally transforming their businesses in a positive way. Not to forget, the endless career growth opportunities, long-term job security (tech is the future), and how lucrative it is.”
Matilda
“Sales gives you incredibly transferable and applicable skills that you can leverage wherever you go. Tech sales, in particular, is the perfect place to be because tech companies are bullish about building robust sales teams. Learning these skills has been invaluable and refining them to master my craft – this is what I love!
Working in tech is highly mission-driven and salespeople are on the frontlines sharing that mission and making a meaningful difference to businesses. I love that I get to work with businesses to figure out how to solve their challenges together.”
Jasmine
“There is so much to love about tech sales but the key standouts for me are endless opportunity for growth, constantly evolving environment, ownership over my work and the great perks and rewards.”
What excites me the most about the future of tech
Penelope
“What excites me the most is knowing that anything is truly possible!”
Matilda
“So much excites me about the future of tech: the innovation, the uncertainty. The most exciting thing for me is those companies, big or small, that tackle ‘blue ocean’ strategy. The people who create new demand for things, new industries, new products in an uncontested market space are who we need to watch out for. And there is a strong need here for diversity in people and ideas.”
Jasmine
“The tech industry has been thriving for many years and I believe the opportunities are still growing rapidly. We’ve had a few turbulent years with COVID-19 and inflation but I am excited to see what new tech will emerge from this period. Working in tech allows you to be part of something bigger than yourself.”
A word of advice to women in sales considering a career in tech
Penelope
“In the words of Nike, ‘Just do it’. I think many women are deterred by the idea that they may not be very ‘technical’. But you don’t need to be ‘technical’ to succeed here. Many of these SaaS offerings are really simple once you understand what they do.
Be curious, learn new things and build trust and loyalty with your clients. Tech sales is an exciting field with endless opportunities.”
Matilda
“When considering your next career move, consider the 5 Ps:
- People – Who will you work with? Will you be able to learn and grow there?
- Place – What does the culture look like? What are the business values?
- Product – Does the product excite you? Does it solve a problem?
- Package – Align your value with the package offered. Is the package supportive of your situation?
- Position – What will your role be? Is there room for growth?
- Impact – What else does the business support outside of business-as-usual?
The tech industry is small. Leverage the power of networking. Stay curious, lead with empathy and don’t be afraid to ask. Go get ’em!”
Jasmine
“Before I got into the tech sector, I didn’t know much about the industry or the opportunities. I was more concerned about not being ‘tech’ enough. But now I realise it was just the voice in my head telling me that I couldn’t when I was actually very capable. If you want to progress in your career and take on a challenge that will see you grow personally and professionally, then the tech sector is the place to be.”